Random association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a random word to provoke a reaction from the brain.
You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from thinking this is silly and directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.
For this exercise we are required to take a picture of a kitten and using 3 random words, come up with an image that looks scary.
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